{"id":5994,"date":"2023-09-07T15:14:20","date_gmt":"2023-09-07T15:14:20","guid":{"rendered":"https:\/\/actoran.com\/?p=5994"},"modified":"2023-12-04T09:02:56","modified_gmt":"2023-12-04T09:02:56","slug":"les-achats-responsables-ce-precieux-levier-de-developpement-commercial","status":"publish","type":"post","link":"https:\/\/actoran.com\/en\/les-achats-responsables-ce-precieux-levier-de-developpement-commercial\/","title":{"rendered":"Les achats responsables, ce pr\u00e9cieux levier de d\u00e9veloppement commercial"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Acheter responsable, c\u2019est s\u2019offrir l\u2019opportunit\u00e9 d\u2019affirmer sa diff\u00e9renciation concurrentielle au travers de l\u2019am\u00e9lioration de l\u2019image de marque. Permettant ainsi l\u2019attraction de nouveaux clients, investisseurs et partenaires commerciaux. M\u00e9caniquement, acheter responsable c\u2019est donc am\u00e9liorer les ventes gr\u00e2ce \u00e0 l\u2019acc\u00e8s \u00e0 de nouveaux march\u00e9s et la stimulation de l\u2019innovation.<\/p>\n\n\n\n<p>La r\u00e9duction des diff\u00e9rents risques (juridiques, \u00e9thiques et environnementaux) d\u2019approvisionnement est une autre pr\u00e9cieuse r\u00e9compense.<\/p>\n\n\n\n<p>La r\u00e9duction des co\u00fbts \u00e0 long terme en est une autre : \u201c<em>la durabilit\u00e9 n\u2019est pas un euph\u00e9misme de r\u00e9duction des co\u00fbts\u201d.<\/em> Bien que les co\u00fbts \u00e0 court terme augmentent, il y a un gain non n\u00e9gligeable sur le long terme.<\/p>\n\n\n\n<p>Nous pouvons aussi constater qu\u2019acheter responsable permet d\u2019attirer les talents.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2f2873\" class=\"has-inline-color\">Rappelons ce qu\u2019est \u00ab\u00a0acheter responsable\u00a0\u00bb <\/mark><\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>La norme ISO 20400:2017 d\u00e9finit ainsi les achats responsables de la mani\u00e8re suivante&nbsp;:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>\u201cdes Achats dont les impacts environnementaux, sociaux et \u00e9conomiques sont les plus positifs possible sur toute la dur\u00e9e du cycle de vie [&#8230;]\u201d<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Concr\u00e8tement acheter de mani\u00e8re responsable consiste \u00e0 consid\u00e9rer les points suivants&nbsp;:<\/strong><\/h5>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"167\" data-id=\"6112\" src=\"https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/PILIERS_ACHATSRESPONSABLE-1024x167.png\" alt=\"\" class=\"wp-image-6112\" srcset=\"https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/PILIERS_ACHATSRESPONSABLE-1024x167.png 1024w, https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/PILIERS_ACHATSRESPONSABLE-300x49.png 300w, https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/PILIERS_ACHATSRESPONSABLE-768x126.png 768w, https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/PILIERS_ACHATSRESPONSABLE-1536x251.png 1536w, https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/PILIERS_ACHATSRESPONSABLE-2048x335.png 2048w, https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/PILIERS_ACHATSRESPONSABLE-18x3.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2f2873\" class=\"has-inline-color\">Imaginons un besoin \u00ab&nbsp;d\u2019entretien et d\u00e9boisement des abords d\u2019une piste cyclable&nbsp;\u00bb :<\/mark><\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Pourquoi acheter ?<\/em><\/strong><\/h4>\n\n\n\n<p>Pour la protection du public, des infrastructures, la gestion durable des espaces verts, \u2026 Le besoin est justifi\u00e9, bien que son p\u00e9rim\u00e8tre puisse \u00eatre remis en question et r\u00e9duit au juste besoin.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Quoi acheter ?<\/em><\/h4>\n\n\n\n<p>Un service, des installations de chantiers, de la location de mat\u00e9riel, le traitement des d\u00e9chets, [\u2026]<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Mais il pourrait s\u2019agir plus pr\u00e9cis\u00e9ment :<\/em><\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u2019un service p\u00e9rilleux : le d\u00e9boisement \u00e9tant une activit\u00e9 r\u00e9glement\u00e9e (travail en hauteur, bien souvent exerc\u00e9 par des b\u00fbcherons cordistes).<\/li>\n\n\n\n<li>D\u2019un service dangereux : risque de blessure pour le public, fermeture de la piste cyclable entra\u00eenant un d\u00e9tour sur route publique, etc.&nbsp;<\/li>\n\n\n\n<li>D\u2019un service polluant : utilisation d\u2019huiles, de carburants.<\/li>\n\n\n\n<li>D\u2019un service bruyant.<\/li>\n\n\n\n<li>D\u2019un service pr\u00e9sentant des risques pour la faune et la flore (fauchage raisonn\u00e9).<\/li>\n\n\n\n<li>[\u2026]<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>A qui donc acheter ?<\/em><\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une entreprise certifi\u00e9e et comp\u00e9tente dans le champ du besoin, capable de fournir les diff\u00e9rents postes d\u00e9crits \u00e0 l\u2019expression du besoin et\/ou en mesure de superviser une entreprise sous-traitante.<\/li>\n\n\n\n<li>Une entreprise prenant des mesures pour prot\u00e9ger ses employ\u00e9s d\u2019un quelconque probl\u00e8me ou risque li\u00e9 au travail.<\/li>\n\n\n\n<li>Une entreprise int\u00e9grant la RSE (Responsabilit\u00e9 sociale et environnementale) dans son offre technique<\/li>\n\n\n\n<li>[\u2026]<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>\u201cComment\u201d acheter dans ce march\u00e9 ?<\/em><\/strong><\/h4>\n\n\n\n<p><strong>En incluant un objectif de d\u00e9carbonation<\/strong> avec l\u2019\u00e9valuation positive des offres incluant l\u2019utilisation de mat\u00e9riel \u00e9lectrique<strong> et en s\u2019appliquant \u00e0 valoriser les d\u00e9chets<\/strong> (traitement local des chutes de bois, transformation biomasse, \u2026)<\/p>\n\n\n\n<p><strong>En consid\u00e9rant la localit\u00e9 et l\u2019inclusion :<\/strong> privil\u00e9gier des entreprises locales, avec un \u00e9ventuel lotissement du march\u00e9. L\u2019attribution d\u2019une part du march\u00e9 \u00e0 un \u00e9tablissement et service d\u2019aide par le travail (tonte des espaces verts, part du march\u00e9 sans enjeux et risques) est envisageable.<\/p>\n\n\n\n<p>Il s\u2019agira aussi de <strong>consid\u00e9rer la responsabilit\u00e9 soci\u00e9tale<\/strong> et ainsi adapter les d\u00e9lais de paiement selon l\u2019entreprise titulaire, proposer de l\u2019affacturage invers\u00e9, \u2026<\/p>\n\n\n\n<p><strong>En t\u00e2chant de prot\u00e9ger l\u2019environnement<\/strong> avec l\u2019inclusion dans le march\u00e9 un service de gestion de la faune et la flore. Tierce partie pouvant assurer le r\u00f4le de marquage des arbres \u00e0 pr\u00e9server (que le titulaire ne serait pas en mesure de reconna\u00eetre), de reconnaissance des dangers pour la faune, ou encore de d\u00e9termination de la meilleure p\u00e9riode (hors nidification, \u2026)<\/p>\n\n\n\n<p>La curiosit\u00e9 d\u2019un donneur d\u2019ordre ou d\u2019un fournisseur est une pr\u00e9cieuse comp\u00e9tence pour acheter responsable&nbsp;: la liste pr\u00e9sent\u00e9e pourrait gagner en exhaustivit\u00e9 selon l&rsquo;exp\u00e9rience de l\u2019acheteur, le type de march\u00e9, l&rsquo;implication RSE, \u2026<\/p>\n\n\n\n<p>Contribuer \u00e0 maintenir un \u00e9cosyst\u00e8me \u00e9quilibr\u00e9, \u00e0 pr\u00e9server la faune et la flore locales au travers des achats responsables dans ce march\u00e9 permet d\u2019acc\u00e9der aux r\u00e9tributions mentionn\u00e9es en introduction. De l&rsquo;image \u00e0 la r\u00e9putation (et donc l\u2019avantage concurrentiel), jusqu\u2019\u00e0 la stimulation de l\u2019innovation et la r\u00e9duction des co\u00fbts long terme (sur notamment le mat\u00e9riel), il ne fait nul doute que de privil\u00e9gier un approvisionnement responsable est b\u00e9n\u00e9ficiable dans ce cas de figure.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2f2873\" class=\"has-inline-color\">Que ce soient des fournitures, travaux ou services, nous n\u2019achetons pas durablement sans communiquer, impliquer, partager et viser un objectif commun.<\/mark><\/strong><\/h3>\n\n\n\n<p>La transparence et la communication selon la norme ISO 20400:2017, sont pr\u00e9sent\u00e9es comme les cl\u00e9s permettant d\u2019acc\u00e9der \u00e0 l&rsquo;approvisionnement durable et \u00e0 ses b\u00e9n\u00e9fices.<strong><\/strong><\/p>\n\n\n\n<p>Les achats responsables sont un objectif collectif apportant fiabilit\u00e9 et durabilit\u00e9\u2026 Cela n\u00e9cessite une implication de toutes les parties prenantes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Ce devrait \u00eatre per\u00e7u comme un cercle vertueux :<\/em><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1000\" data-src=\"https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/achatsresponsables_ObjectifsCommun-1024x1000.png\" alt=\"\" class=\"wp-image-6113 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1000;width:324px;height:316px\" data-srcset=\"https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/achatsresponsables_ObjectifsCommun-1024x1000.png 1024w, https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/achatsresponsables_ObjectifsCommun-300x293.png 300w, https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/achatsresponsables_ObjectifsCommun-768x750.png 768w, https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/achatsresponsables_ObjectifsCommun-1536x1500.png 1536w, https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/achatsresponsables_ObjectifsCommun-12x12.png 12w, https:\/\/actoran.com\/wp-content\/uploads\/2023\/09\/achatsresponsables_ObjectifsCommun.png 2032w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2f2873\" class=\"has-inline-color\">Il subsiste cependant certains achats dont les propositions du fournisseur, prescripteur ou acheteur ne peuvent \u00eatre mises en place.<\/mark><\/strong><\/h3>\n\n\n\n<p>Ces \u00ab\u00a0\u00e9checs\u00a0\u00bb renforcent n\u00e9anmoins chaque partie dans sa d\u00e9termination \u00e0 maintenir ses efforts, sa curiosit\u00e9 et sa capacit\u00e9 \u00e0 proposer des solutions afin d&rsquo;int\u00e9grer la durabilit\u00e9 dans les futurs achats.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Le manque de ressources internes et la difficult\u00e9 \u00e0 \u00e9valuer et suivre les performances des fournisseurs en mati\u00e8re de d\u00e9veloppement durable sont deux principaux obstacles \u00e0 l&rsquo;approvisionnement durable.<\/em><\/p>\n\n\n\n<p>Il n\u2019est pas surprenant de rencontrer cette affirmation dans la litt\u00e9rature d\u2019\u00e9conomie-gestion.<em><\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Restons toutefois confiants et optimistes, car de pr\u00e9cieux projets sont men\u00e9s :<\/em><\/strong><\/h4>\n\n\n\n<p>Par exemple, l\u2019association pacte PME avec le regroupement de 7 grands donneurs d\u2019ordres m\u00e8ne un plan de d\u00e9carbonation pour quelques 3000 PME en France.<\/p>\n\n\n\n<p>Ce qui semble essentiel, c&rsquo;est le retour d&rsquo;exp\u00e9rience que nous acqu\u00e9rons gr\u00e2ce \u00e0 nos tentatives d&rsquo;achats responsables. Cela nous permet de capitaliser sur ces exp\u00e9riences pour nos futurs actes d&rsquo;achat.<\/p>\n\n\n\n<p>Les r\u00e9compenses accord\u00e9es aux entreprises et les efforts de recherche dans le domaine des achats responsables jouent un r\u00f4le fondamental de maintien de la dynamique et incite toutes les parties prenantes \u00e0 pers\u00e9v\u00e9rer dans la d\u00e9marche.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Les achats responsables sont une pr\u00e9occupation passionnante&nbsp;:<\/em><\/strong><\/h4>\n\n\n\n<p>Quelles comp\u00e9tences interpersonnelles sont n\u00e9cessaires ? Quels sont les indicateurs de performance pertinents ? Comment devrais-je \u00e9valuer mon fournisseur ? Quel est mon niveau de maturit\u00e9 en mati\u00e8re d\u2019Achats Responsables ? Ou encore, comment devrais-je prendre en compte l&rsquo;approvisionnement durable dans ma classification des produits ?<\/p>\n\n\n\n<p class=\"has-text-align-right\">Tant de passionnants sujets \u00e0 aborder alors&#8230; Restons connect\u00e9s!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Auteur : <a href=\"https:\/\/www.linkedin.com\/in\/nathan-richardet\/\">Nathan Richardet<\/a> &#8211; Acheteur Tactique et Strat\u00e9gique<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les achats responsables sont un r\u00e9el levier de performance, tant sur le plan \u00e9conomique que sur d\u2019autres aspects, ils repr\u00e9sentent une cible commune \u00e0 l\u2019ensemble des parties prenantes au sein d\u2019une organisation. Il s\u2019agit d\u2019un objectif aux avantages multiples, d\u00e9passant largement les fronti\u00e8res des directions achats.<\/p>","protected":false},"author":12,"featured_media":6267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[44],"class_list":["post-5994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-achats-et-approvisionnement","tag-achats-responsables","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les achats responsables, ce pr\u00e9cieux levier de d\u00e9veloppement commercial.Les achats responsables, ce pr\u00e9cieux levier de d\u00e9veloppement commercial | Actoran<\/title>\n<meta name=\"description\" content=\"Les achats responsables, ce pr\u00e9cieux levier de d\u00e9veloppement commercial\" \/>\n<meta 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